Events as a Strategic Marketing Tool, 2nd Edition
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Product details
| Management number | 231915731 | Release Date | 2026/06/18 | List Price | US$20.76 | Model Number | 231915731 | ||
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Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the development of the experience economy, the steps from strategy to concept, event design and touchpoints. It also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, and including a wealth of internationally relevant examples, the book gives a thorough insight into the way events can help reach strategic marketing goals. Read more
| ASIN | B086T1JGWX |
|---|---|
| XRay | Not Enabled |
| ISBN13 | 978-1789242928 |
| Edition | 2nd |
| Language | English |
| File size | 11.9 MB |
| Page Flip | Enabled |
| Publisher | CABI |
| Word Wise | Enabled |
| Print length | 312 pages |
| Accessibility | Learn more |
| Screen Reader | Supported |
| Publication date | March 19, 2020 |
| Enhanced typesetting | Enabled |
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